You’re trying to grow. And I can help you do it.
I’ve been around the block - copywriter, editor and designer of just about every kind of material. Ad agency president and creative director. Editor of Philadelphia Magazine, the top award-winner among city magazines. ‘Nonfiction’ columnist for Writer’s Digest - the writer’s ‘bible.’ Producer of business-to-business and consumer ad campaigns, newsletters, direct mail and other print materials. Journalist. Novelist. Marketing consultant. Editoral genius.
What I know is that to be successful, marketing communications need to be surrounded by a climate of credibility - not just truth, but the ring of truth.
A lot of business communications seem to offer the opposite — messages buried in jargon, buzzwords, hyperbole and mission statements. You see it in
brochures and newsletters designed to sell or persuade without shedding much
light — and in employee communications that are little more than company
The truth is that nothing works better than straight talk - common sense and clear, straightforward language that sounds like it came from a human being instead of a committee, and manages to be compelling and entertaining at the same time.
It sounds simple, and it is. For me.
There are usually only two reasons why decision-makers will read what you want them to.
- They think they can’t afford not to.
- They can’t resist.
And if you can't capture their imagination and help fulfill their vision,
someone else will.